Wednesday, September 18, 2019

Teachable and Thinkific vs Udemy? Which Platform is best for Creating Online Courses?

I have been researching a lot about how to create a successful online course since last year. I have yet to launch my course but I have also started mentoring many of readers about creating online courses and why they should create it. Why I am doing this? because I believe together we can learn better and succeed. If I have a group of passionate developers who like to teach online, there is a better chance of creating a successful online course. Anyway, one of the common questions which keeps popping up is which platform is better for beginners, Teachable, Thinkific or Udemy? Which has better support for creating and selling online courses? If you also have similar doubt, then you have come to the right place.

In this article, I'll share some of my understanding and insight about Teachable and Udemy, two of the most popular online course platform which will help you to make a decision. Most of the points when I say about Teachable is also true about Thinkific when compared to Udemy.

Talking about online courses, I have been thinking about from quite a long time but couldn't do it because of all things required to host and sell an online course like hosting, checkout, payment, refund and much more.

Thankfully, today's creator has a lot of useful platform and tools which help them with all these system-level stuff and allows you to focus on what you need to do, creating an excellent course which is beneficial for your readers.

Both Teachable, Thinkificand Udemy has tools for hosting and handling payments, so they are very similar, but there are a couple of points on which they differ drastically and the not understanding those differences can be the difference between success and failure of your course.





Teachable and Thinkific vs Udemy

Here are some of the useful points which will help you to analyze the pros and cons of both Teachable, Thinkific and Udemy, two fo the most popular online course creation platform and help you to make a decision in choosing the right platform to create and sell your course.

1. Audience (Sales)

If you ask me what is the hardest thing on online course business? I would say getting the Audience and making Sales. Yes, even if you have an online presence and authority over the subject, it's not easy to make a sale, until you have an interested audience. With Udemy, you get this Audience, and that's the most critical reason for choosing Udemy.

It has more than 20 million students enrolled on the platform and a lot of people promoting Udemy courses on Internet, which means once you put your session live on Udemy, it will get a lot of eye-balls.

Of course, it needs a bit of promotion from your end to kick-start what many people call Udemy's virtuous growth cycle, but once you start sending traffic, your course will be exposed to these massive audiences.

Teachable or Udemy? Which one is better for creating Online Course?


With Teachable, you don't have that audience; hence, you need to build it yourself. Though Teachable people are beneficial, and they provide a lot of guidance, tools, and email templates to sale your course and create an audience for you.

Another difference in Audience comes from the fact that Udemy doesn't allow you to keep your Audience with you, which means you don't know their email address and you cannot communicate with them outside Udemy.

This means if tomorrow you need to move to your own course website, you cannot take the Audience you built over the years on Udemy.

On the other hand, Teachable or Thinkific allows you to collect email address, and you own your audience, which is an essential asset in the long run. So, if you are in the online course business for the long term, Teachable and Thinkific is a better choice than Udemy for sustainable success.

But, if you need to see the success first, I think you will see it quickly on Udemy than Teachable, especially if you don't have an online presence and audience of your own.


2. Cost

In terms of Cost, Udemy is entirely free, you don't need to pay a single penny to host your course there, but they will take a lot of cut from your payment when the sale happens. For example, if Udemy brings traffic to purchase your class, they take close to 50% of the money, but if you bring traffic to sale the course, you get all cash except minimal transaction cost.

On the other hand, you need to buy a Teachable plan like TeachableU to host your courses on Teachable. The program will not just allow you organize the course but also give you all the help, guidance, mentoring and tools to successfully create your course, which means its worth of money but yes cost is involved.

Teachable also runs many free online pieces of training like Teachable Creator Challenge and Teachable Live, where they offer access to their Teachable bundle in as low as $29 a month (Teachable Basic Plan), but that's a promotional offer and you should be lucky to get that.

So, if you don't want to buy a plan and don't have a built-in audience or online presence than Udemy is better choice for you, but again, if you are here for long run, investing a little bit of money on Teachable and creating your own online school will pay you much more in long run.

Here is a snapshot of their different annual plans, click on image to learn more:

best online course creator website 2019 Teachable or Udemy


3. Community

At first, creating an online course can be a daunting exercise. Apart from subject matter expertise, you also need to know technical details about filming and tools you need like which Mic to choose ( I love BlueYeti), which camera to choose and how to create high-definition course material with crisp sound.

Though Udemy also provides a lot of useful material to get yourself familiar with the video creation process, I believe Teachable has better community support. They often run Teachable Course Creator Challenges where you get to interact with many successful course creators and learn from their experience.

You are also challenged to create a course in a definite time frame and collaborate with other creators. It's an enjoyable and very engaging process. You also happen to learn a lot from others. You’ll also earn rewards when you hit crucial milestones—like your first sale!.

They also offer much free online training for course creators like Teachable Live, a 3-day live event where successful course creator of Teachable will teach you everything you need to create a successful online course.

Here is a nice trailer of Teachable Live 2019, where you will get to learn everything about the online course from 20+ speakers who have successfully created online courses.



This challenge and community support is the single biggest reason I have suggested many of my followers, who are interested in creating online courses to join Teachable.

Apart from these three main reasons, there are many more technical reasons like Teachable allows you to change the look and feel of your online school(website) to match your brand, etc.




Conclusion

The critical thing, in my opinion, between choosing Udemy or Teachable and Thinkific, comes from the fact that whether you have an online presence or not and whether you want to build it or not.

If you are happy to create a course and sale, then Udemy is the best platform because it will help you to make sales. It will promote your course on various platforms like Google and Facebook. So, you can only focus on creating a course and making it awesome.

With Teachable, you need to do the marketing, You sure get support, but whatever you build it will be yours like Audience and your online school. Hence, it suits better for those who already have an online presence like a blog or want to create an appearance for the long run.

You may not need sale as many courses you will on Udemy, and you may need to wait a bit longer for success but whatever you will build will be yours, and you can leverage that when you move to another platform or create another course.

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P.S. - If you join Teachable, I suggest you take their professional plan, which cost around $79 per month. In this plan, you don't need to pay the 5% transaction fee you have to pay for selling your courses on the basic plan, and you also get access to many more useful premium features like Course Completion Certificates and Support.

P. P. S. - Btw, when it comes to creating your own online school, Teachable is not the only option, Thinkific is also a great platform and you can also try that.

1 comment :

Anonymous said...

Another key difference between Teachable and Thinkific is that, Teachable has an option to offer your course into multiple currencies which Thinkific lacks. This is a useful feature for people with global audience. For example, if you have a lot of students in India, better offer them courses on Rupees than Dollars, you will see a lot of conversion. This feature is by default for Udemy.

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