Top 5 Online Courses to Learn Facebook Marketing in 2023 - Best of Lot

Hello guys, if you want to learn Facebook Marketing and looking for the best online courses other resources then you have come to the right place. I have been sharing resources on digital marketing for quite some time and earlier I have shared 5 actionable Twitter courses as well as the best Instagram Marketing course, and today, I am going to share the best Facebook Marketing courses to join in 2023. These are truly the best courses to learn essential skills like Facebook ads and in general how to take advantage of Facebook's expansive reach to promote your product.  I have used Facebook and Twitter to promote my books and online courses but I am still learning with these courses to generate consistent sales and thought to share with you. 

They are also chosen from the best websites and online learning platforms like Udemy and Coursera and created by experts, including Facebook itself. We will dive into those but first, let's understand what is Facebook Marketing means.

Facebook Marketing can mean a lot of things. Facebook ads? Landing pages? sales funnels? Whatever it is, nobody can deny that it’s powerful. By having these kinds of skills, not only do you become more familiar with the business world and its functionality but you also help your business make a name of its own. And yeah that means even more money. 

But in order to get the right education in no time, you need an expert. Someone that has done it before and wouldn’t mind teaching you what he has learned over the years. That’s what I’m presenting to you today… The best online courses (and teachers) about Facebook Marketing.

5 Best Online Courses to Learn Facebook Marketing in 2023

Without wasting any more of your time, here is a list of the best courses to learn about Facebook Marketing in 2023. These courses have been curated from popular websites and online platforms like Udemy and Coursera. 

1. Facebook Ads & Facebook Marketing MASTERY 2023

Are you looking for a course that will teach you every single feature Facebook has to offer? You found it. Facebook Ads and Marketing are only some basic concepts explained in this course. You’ll have the chance to learn a lot more actually! Doesn’t matter if you’re a beginner or an advanced student, this course is for everyone.

The company behind it is Coursenvy. Coursenvy is a Los Angeles-based ad agency that has over 400,000 students on Udemy. This company consists of experts and results speak for themselves.

By the end of this course, you’ll have learned how to connect with new audiences and lower your ad costs via Facebook Ads, how to mass post quickly to various social media networks, how to implement the Facebook Pixel, and advanced tracking strategies.

You will also learn how to average $0.01 per engagement/like/click with their Facebook ad strategies, how to use the advanced features available in Facebook Business Manager, how to master your sales funnel... awareness, retargeting, and conversion, and how to become a MASTER in Facebook ads and marketing.

When you become an expert at Facebook Marketing and your online presence becomes top-notch… let’s just say you follow the right path to success. Everything you get from buying this course is for a lifetime, with no limitations so you can study at your own pace. It’s also a Best Seller with almost 190,000 students as we speak.

Here is the link to join this course -  Facebook Ads & Facebook Marketing MASTERY 2023

2. Facebook [Meta] Social Media Marketing Professional Certificate [Coursera]

And here’s a Coursera course offered to you by all-mighty Facebook itself. Your instructor is Anke Audenaert and Daniel Kob. Their main goal is to help you build a career in social media marketing as well as build credentials that will take you from beginner to advanced in no time.

By the end of the course, you’ll have learned how to create and analyze an effective advertising campaign for your target audience, how to create a creative brief that includes the assets for your paid ad, how to create, edit, and troubleshoot ads in Facebook Ads Manager and how to Establish and manage a social media presence.

As of now, this course has about 72,000 students enrolled.

And, if you find Coursera courses useful, which they are because they are created by reputed companies like Google, IBM, Amazon, and the best universities around the world, I suggest you join the Coursera Plus, a subscription plan from Coursera

This single subscription gives you unlimited access to their most popular courses, specialization, professional certificate, and guided projects. It cost around $399/year but it's completely worth your money as you get unlimited certificates.

3. The Complete Facebook Sales Funnel Blueprint

This course focuses on the sales part of Facebook Marketing. Because let’s just said it… Sales are the ultimate goal of a company. Most of the time at least. When you learn how to minimize your Facebook ads cost, how to create great lead magnets, and how to attract visitors, you build yourself up for success.

Your instructor is Diego Davila in association with the Up Mind Academy. The numbers talk for themselves in this case. If we combine the student amount of Diego and Up Mind Academy, we get over a million students. Diego has about 650,000 and Up Mind Academy about 450,0000. I’m telling you, you’ve got to be really good in order to reach these numbers.

By the end of this course, you’ll have learned how to reach hundreds, thousands, or millions of people on Facebook, you will increase your customer's desire, to the point that they will NEED to buy your products or services.

You will also learn all about the Facebook sales funnel and how to use it to skyrocket your sales, you will learn how to create an email sequence, drive your customers from clicking on your ads to buying your products and services, you'll learn how to use the Facebook Pixel and Retargeting in your ads. Retargeting is one of the most efficient Digital Marketing Tools.

Here’s are things you will learn in this course

1. How to create an Irresistible Lead Magnet, 

2. Autoresponders - The Most Valuable Asset of your Facebook Funnel, 

3. Building a Super Optimized Landing Page, 

4. Driving Traffic from Facebook to Your Landing Page, 

5. Making your Customers LOVE your Products/Services, 

6. Your Automatic Facebook Sales Funnel, 

7.  Creating a VIDEO Landing Page, Facebook Page Domination, 

8. Facebook Ads: Defining your Target Audience, 

9. Facebook Ads: Creating your First Facebook Ad, 

10. Facebook Ads: Retargeting - The Most Powerful Marketing Tool, 

11. 7 Secrets that'll Boost Your Facebook Organic Reach, 

12. Creating a Website for your Business, Facebook Tips & Tricks, and Congratulations.

The course has about 17,000 students right now and more and more people are joining. 

Here is the link to join this course - The Complete Facebook Sales Funnel Blueprint

4. Facebook Ads for Ecommerce: The Complete Guide

eCommerce, Shopify, dropshipping… You’ve probably heard about these terms and since you know them, you also gonna know that Facebook ads play a big role in their success. Well, that’s what this course is all about. Teaching you the best way to make a profit from Facebook ads and eCommerce.

And an eCommerce expert would be the perfect fit for this right? Yeah, that’s why Adam Reed is your instructor. Adam is an entrepreneur with extensive eCommerce experience. 

He started making Shopify stores at the age of 15 and by now he’s managed to build multiple 6-figure eCommerce businesses. He’s also the best-selling Udemy instructor for eCommerce Shopify and dropshipping. Adam has almost 100,000 students on Udemy as we speak.

Here are the key things you’ll  learn in this course:

1. How to Create an Ads Manager Account,

2. how to Navigate Your way Around Ads Manager Tools and Features

3. How to Understand All Facebook Campaign Marketing Objectives

4. How to Understand the Structure of a Facebook Ad

5. How to Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With,

6. How to Upload Email Databases to create Custom Audiences and much other important stuff that I can’t include because they would need a whole article on their own.

Even though many believe that dropshipping is dead, Adam’s course proves the opposite by getting thousands of students till today. He has about 13,000 students at the time I write this article.

Here is the link to join this course - Facebook Ads for Ecommerce: The Complete Guide

5. Facebook Marketing - Build Facebook Messenger Chatbots [Udemy]

Okay, you’ve probably never thought of this but chatbots can actually critically affect your Facebook Marketing strategy. It’s not something extraordinary and when you have the right guidance, you can easily turn it to your advantage. AI? To your advantage? Sounds good right?

Your instructor is Isaac Rudansky the founder of Adventure Media. He has consulted over 450 companies throughout his career and on Udemy he has about 215,000 students. Adventure Media is a pretty big and famous ad agency so this guy must know what he’s talking about.

By the end of this course, you’ll have learned 

1. how to design, launch and optimize complex Facebook Messenger Chatbots,

2. how to create highly successful Facebook Messenger ad campaigns and link them to your MobileMonkey Chatbot, 

3. how to access Larry Kim's exclusive Facebook chatbot support group,

4. how to connect your chatbots to GoToWebinar, Google Sheets, your CRM, and more, 

5. how to build a customer support chatbot that automatically answers questions and delivers content in a personalized way, 

6. how to sign up webinar attendees directly in Facebook Messenger using a webinar chatbot 

7. and how to develop chatbot drip campaigns that nurture your leads into customers, all within Facebook Messenger.

After researching Isaac’s course for a bit, I realized that the majority of his reviews are 100% positive. And his 10,000 students are there to prove it. Will you be the 10,001?

The Bottom Line

That's all about the best online courses to learn about Facebook Marketing in 2023. Social media marketing, in general, is crucial for every 2021 business. If your online presence is inadequate or non-existent, you’re missing out on some big profits. Facebook is probably the best way to go with social media marketing and in the list above, I give you the best Facebook marketing courses you can find out there on the internet.

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P. S. - If you are keen to start with Instagram Marketing and want to build your audience but looking for a free course to start with then you can also check out Complete Instagram Marketing Masterclass: Become a Pro course on Udemy. This 1.5-hour course is completely free and more than 30,000 students have already joined this course.