Review - Is Google Digital Marketing & E-commerce Certification worth it?

Hello guys, if you want to learn Digital marketing and e-commerce skill online and looking for best resources like book, online courses, and tutorial then you have come to the right place. In this article, I am going to introduce with Google's Digital Marketing certification on Coursera, which is is a great resource to learn Digital Marketing in 2023. If you don't know, Google's Digital Marketing & E-commerce Certification is a popular program that offers individuals the opportunity to gain essential skills and knowledge in the digital marketing industry. The certification covers a wide range of topics, including search engine optimization (SEO), pay-per-click (PPC) advertising, e-commerce, and more

Is Google's Digital Marketing & E-commerce Certification really worth it?

Digital marketing is using online tools, social media, or emails for marketing. It is the promotion of the business or brand to potential customers through the internet. This field is in-demand since all businesses try to get a large part of the market. 

If you are interested in learning this field, I suggest taking the Google Digital Marketing & E-commerce specialization. It has more than 63k enrollment and has a 4.8 rating score out of 5, which is fantastic, and it will be a good starting if you are new in this domain.

1. Instructors Review

Google Career Certificates is the instructor of this specialization and is part of Grow with Google. It is a flexing online training program that aims to teach students the skills for job-ready skills in high-growth industries.

2. Course Content

Now that we know who created this certification, its time to take a look at what you are going to learn in this certification. This certification has 7 courses which will teach you all the Digital marketing and e-commerce skill you need to be a successful Digital Marketer. 

2.1. Foundations of Digital Marketing and E-commerce

You will start this course by understanding the foundation of digital marketing and the e-commerce industry which will help you gain the knowledge you need to be ready for an entry-level position in this field.

This section starts with learning the basics of digital marketing and e-commerce, which are people's tasks in this field. Then you will learn the customer journey, the marketing funnel, and the marketing concept. Also, you will discover the relationship between digital marketing and branding.

2.2. Attract and Engage Customers with Digital Marketing

The purpose of learning digital marketing and getting a job in this field is to master the skills of engaging the customers and attracting them using many ways available in the digital world.

You will start this section by learning the marketing funnel and its stages, such as awareness and consideration. Next, you will have an overview of search engine optimization and how websites are ranked. Later, you will apply search engine optimization on a website and learn search engine marketing.

2.3. From Likes to Leads: Interact with Customers Online

Social media are websites that focus on communication between people, interaction, sharing content, and collaboration. The most prominent social media platforms are Facebook, Instagram, Twitter, and Reddit, to name a few.

There is no social media complete digital marketing strategy without using social media, and this section will help you use social media for marketing your business and how to choose the right social media platform for your business need.

2.4. Think Outside the Inbox: Email Marketing

Email marketing is the approach that relies on sending email messages to a group of people and contains commercial offers. It is one of the good methods to reach your audience and make purchases for your product or service.

You will first understand email marketing and use some frameworks to set email marketing goals. You will learn the different types of email marketing, some valuable tools for email marketing, collect & analyze email campaign data, and more.

2.5. Assess for Success: Marketing Analytics and Measurement

Marketing analytics is the study that uses data so you can evaluate the performance of the marketing activity to determine the ROI of the marketing efforts and to identify the opportunities for improvements.

You will learn about marketing campaigns and how to set performance goals, and how to create your own media plan. Next, use the metrics from google analytics and ads to gain insight into marketing campaigns. Also, you will learn how to measure the success of your marketing campaign.

2.6. Make the Sale: Build, Launch, and Manage E-commerce Stores

This section will focus on the e-commerce industry, which is the activity of selling products online and delivering them to your location. People use a lot of different e-commerce platforms, such as Shopify, which is the most famous one of all of them.

You will start learning about the benefits of selling products online and how to start an e-commerce project. Next, you will learn about the different platforms of e-commerce like Shopify and how to create one. Then learn how to run ads to market your store.

2.7. Satisfaction Guaranteed: Develop Customer Loyalty Online

Many people focus on getting new customers but don't focus on customer loyalty that can increase their profit, improve sales, and have sustainable growth in your business.

You will learn how to build a strong customer relationship and measure customer satisfaction. Next, learn how to gather and examine data from online stores and prepare for a job in digital marketing and e-commerce.

Conclusion

Thanks for reading! This digital marketing specialization is one of the best for understanding digital marketing in general. I highly recommend this certification to anyone if you are a beginner and planning to deep in this field and become an expert in digital marketing.  This certification offers a comprehensive curriculum, recognized by top industry players, and the opportunity to gain practical skills in key areas such as advertising, analytics, and e-commerce. 

By obtaining this certification, you can demonstrate to employers that you have the necessary skills and knowledge to excel in the digital marketing field. So, if you're looking to take your digital marketing career to the next level, earning Google's Digital Marketing & E-commerce Certification is a wise investment.